Introduction
Search Engine Optimization (SEO) in 2025 is no longer about stuffing keywords or chasing backlinks. With constant Google updates, AI-driven search engines, and evolving user behaviour, the SEO landscape has shifted toward one core goal: delivering real value to users.Today, it’s not just about ranking higher—it’s about being found by the right people, at the right time, with the right intent. Google’s AI algorithms now focus on intent-based search, helpful content, mobile-first experience, and semantic understanding.