Introduction
In today’s digital-first world, if your business isn’t online, it’s invisible. Whether you run a small shop in Calicut or manage a growing brand across India, having a strong digital presence is no longer optional—it’s essential. That’s where digital marketing comes in.Simply put, digital marketing is the use of online platforms and tools to promote your products or services to your target audience. It includes everything from social media and Google Ads to SEO, email marketing, content creation, and more.